About us

Taro is born with the will to do things right, from here. A project driven by a team from the Canary Islands who share a way of being in the world: conscious, committed, and without shortcuts.

Architects, designers, creatives, restorers, and a brave property come together with a common idea: to build with respect and move forward with purpose.

Every corner speaks of our way of inhabiting the island. And of the willingness to leave a friendly footprint, in those who visit us and in those who live it every day.

Nook Collection Property

Arturo Valle

Director Nook Collection

Jéssica Pérez

Operations Director

Miriam García

Architecture and interior design

Iván Pereyra & David Valcárcel

Creative direction and interior design

Cristina Rebolo & David Castillo

Caramba Group (dining)

Leo Tabares & Adrián Magdaleno

Santana & Santana (Graphic Design)

Iván Santana & Aythami Santana

In addition to many other people who, with their talent and commitment, have made and continue to make this place come alive every day.

Regenerative commitment

At the heart of Taro and Nook chain is a genuine commitment to our environment and community. We are aware of the challenges that tourism poses on the islands, and therefore we actively work to minimize our environmental footprint and strengthen the social fabric by supporting local initiatives.

We believe that transparency is fundamental to move towards true collective responsibility. That is why we share our decisions, actions, and way of working, with the purpose of inspiring significant change.

“Now this excursion that I have finally made, and not only through Tenerife but through the entire region, had at its core the same purpose: to see up close, as deep as possible, the physical mythology with which the archipelago is endowed, to immerse myself in the land to narrate, or try to narrate, how its soul is.”

Juan Cruz on Tenerife, extracted from his book Journey to the Canary Islands. A cultural history.